확장의 과학

I expected another rah-rah hustle book, but the idea that a broken model can't be fixed with more effort hit hard. The chapter on why scaling stalls before it even starts made me rethink how we've been running our agency for three years.

Halfway through the chapter on why effort can't fix a broken model, I had to put the book down and rethink how we price our services. It's a New York Times bestseller for a reason, and the framing around scaling versus just working harder genuinely changed how I look at our growth ceiling.

I've read a lot of business books that just tell you to grind harder, so the argument here that your model itself is the ceiling hit different. The chapter on why effort can't fix a broken model made me rethink how we price our services. Finished it in two sittings.